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HQ - Chicago

Field Marketing Manager

Position Overview

We appreciate your interest in employment with Barry’s Bootcamp!  Barry’s is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law.  If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department ([email protected] or 323-673-0222).

The Field Marketing Manager’s core function is to bridge Sales and Marketing strategies. This role works to  communicate the field marketing plan to the studio operation teams and is responsible for developing and implementing lead generation & acquisition tactics for specific markets. The Field Marketing Manager is accountable for growing and retaining Barry’s client base. Serving as champion of the brand cascading information pertaining to national marketing strategic plans and initiatives. It is the responsibility of the Field Marketing Manager to build brand awareness and loyalty to support the phases of New Studio Openings through sales & marketing strategies and markets within their region. Traveling to different studios across markets is required based on the needs of the business.

Key Responsibilities:

Marketing Responsibilities 

  • Execute and develop on the ground Marketing strategies through building relationships with studio leadership teams
  • Research targeted markets in depth and develop pipelines for outreach as well as cold calling/emailing
    • Identify community partners and relationships to leverage community driven concepts and outreach
    • Attend events in-studio when available or present in the market
  • Management and oversight of all special events, including pop-ups and outside-of-studio events, health fairs, in store takeovers, local partnerships, etc.
    • Participate in all tabling events, coffee buyouts, grassroots marketing tactics when in market
  • Implement national campaigns & tools locally when on the ground in specific markets
    • Drive consistency in executing tier 1 marketing campaigns
  • Ensure success by tailoring campaigns to market and collaborate with studio management team 
  • Responsible for supporting the engagement of studio managers in solving studio-marketing issues and executing studio-level promotions  
    • Support in ownership in driving lapsed client initiatives 
    • Train new management on Barry’s business objectives and processes to drive marketing initiatives
  • Create content for local studio email strategies and submit according to the marketing communications calendar
  • Collaborate with studio management to oversee the execution of business driving initiatives including: community-building, studio-level promotions, ensuring they are fulfilling their responsibilities 
  • Create monthly reports highlighting efforts and analyzing new and existing partnerships

Corporate Support & Responsibility

  • Support Corporate Partnerships by identifying corporate partners in the area by using strategy & execution plan 
  • Visit key corporate partners and present menu of offerings educating the companies on Barry’s
  • Continue to leverage studio/ client contacts to identify and develop relationships
  • Collaborate with Marketing team to support studios in key marketing initiatives

National Support & Responsibility

  • Responsible for collaborating and participating in given action items for National Campaigns, studio rollouts or business strategies, which might affect all or assigned markets

Qualifications:

  • 3+ years of PR, Marketing and/or Communications experience.
  • Creativity and sense of initiative
  • Excellent interpersonal, writing, communication, and public speaking skills.
  • Strong organizational and time management skills
  • Strong multitasking skills; ability to work in a dynamic, fast-paced environment.
  • Experience working under the pressure of tight deadlines and multiple initiatives.
  • Strong analytical, problem-solving, and decision-making skills
  • Use of good judgment in what you report and how you report it
  • Trustworthy to manage sensitive/confidential information
  • Proactive, reliable, responsible, and accurate with excellent attention to detail

Barry’s is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that’s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.

Please be aware that smoking is prohibited in all indoor areas of Barry’s studios and corporate offices. 

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  • The information I provided on this application (including any attachment), and any other information I provide during the application process, is true, accurate, and complete to the best of my knowledge. I understand that any misrepresentation or omission of facts from this application (including any attachment) or at any point during the application process will impact my eligibility for employment and, if applicable, my continued employment. 
  • I understand that this is an application for employment, and not an offer of employment.  I further understand that if I am hired by Barry’s, I will be an at-will employee, meaning that both Barry’s and I are free to terminate the employment relationship at any time, for any lawful reason or no reason at all, with or without any cause or prior notice.  No representative of Barry’s, other than the CEO (or his designee), has the authority to enter into any expressed or implied agreement for employment for any specified period of time or make any agreement contrary to the foregoing.  Any such agreement purporting to alter the at–will nature of employment with Barry’s in any manner must be in writing and signed by the CEO (or his designee). 
  • Massachusetts Applicants Only: I understand that it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.